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'Bodega' startup forced to apologize after furious criticism of its name

Bodega, the startup that hopes to put vending machines in offices, gyms, and apartment lobbies, apologized for its name.

Bodega, a new startup with plans to replace the corner store with eight-foot cabinets full of essentials, went under fire today on social media.

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Many users criticized the startup on Twitter, claiming that the name was appropriative and that the company's apparent mission to replace small mom-and-pop businesses was concerning.

Now, in a Medium post titled "So, about our name...", CEO and cofounder Paul McDonald wrote that the social media criticism was "

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