American Apparel's disgraced founder seems to be resurrecting his 'dead' brand under a new name

pulse

July 12, 2017 10:02 PM

Dov Charney has started a new clothing company that's shockingly similar to American Apparel.

Los Angeles Apparels' clothes look shockingly familiar.

The brand, called Los Angeles Apparel, launched in late 2016 soon before American Apparel — the company that Charney founded — declared bankruptcy in October.

According to Bloomberg's Matthew Townsend, the sense of deja vu goes beyond the similar name. Other shocking similarities include:

The motto:
The clothing:
the website reads.

The models:
brand's approach to "natural beauty,"
The customers:
The workers:
The supplies:
The warehouse

Charney was pushed out at American Apparel in 2014. He had been sued for harassment by employees several times, in suits that were settled or thrown out of court. Charney has denied the allegations against him.

Canadian apparel maker Gildan bought the American Apparel brand for $88 million in a bankruptcy auction January, integrating the brand into the company's wholesale business.

"The company is dead," Charney told The Atlantic of the deal. "They’re just tossing around a brand. It's like Polaroid or Sharper Image. The spirit of American Apparel is dead."

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