This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers hours before appearing on Business Insider. To be the first to know, please click here.
ADVERTISEMENT
Amazon Prime Now will start delivering most Whole Foods products (AMZN)
Whole Foods products including produce, seafood, and the majority of items sold in Whole Foods' stores will now be available through Amazon’s Prime Now service in certain markets, according to USA Today.
Whole Foods products including produce, seafood, and the majority of items sold in Whole Foods' stores will now be available through Amazon’s Prime Now service in certain markets,according toUSA Today.
The trial is starting immediately in Austin, Cincinnati, Dallas, and Virginia Beach, with plans to expand it significantly going forward. Prime Now has previously been used todeliverWhole Foods’ 365 Everyday Value private-label items, and Amazon sold an estimated$10 millionworth of the private label’s products in its first four months on its site. But the addition of most Whole Foods products to the Prime Now service makes this a significant change.
- Prime Now will offer one- and two-hour delivery of most Whole Foods products.
- 8 a.m. to 10 p.m.
- Whole Foods employees will not necessarily handle the selection process.
- leading
ADVERTISEMENT
The speed that Prime Now provides could give Amazon a leg up in online grocery delivery. One- and two-hour delivery is blazingly quick for grocery delivery, which may convince consumers to give Whole Foods through Prime Now a shot. Twenty-three percent of consumers said they would purchase more groceries online if delivery times were more convenient, according to data from Walker Sands sent to Business Insider Intelligence, and one or two hours certainly fits the bill. Instacart, one of the leaders in online grocery delivery, offers same-day delivery, but one- and two-hour delivery from Amazon requires less planning ahead from consumers. Combined with Whole Foods’ appeal, that may be enough to get consumers to choose Prime Now for grocery delivery.
To receive stories like this one directly to your inbox every morning, sign up for the E-Commerce Briefing newsletter. Click here to learn more about how you can gain risk-free access today.
JOIN OUR PULSE COMMUNITY!
ADVERTISEMENT
Eyewitness? Submit your stories now via social or:
Email: eyewitness@pulse.ng
ADVERTISEMENT