Strategy A look inside the daily routine of Apple CEO Tim Cook, who oversaw the release of the $999 iPhone X

  • Published:

An inside look at the daily routine of Tim Cook, Apple's active and immensely private CEO.

Cook wakes up insanely early. play

Cook wakes up insanely early.

(Andrew Burton / Getty Images)
24/7 Live - Subscribe to the Pulse Newsletter!

On Tuesday, Apple announced its upcoming $999 iPhone X.

The new device hits shelves November 3, but the announcement has already made waves across the stock market, Business Insider reported.

But what about the man behind Apple? Since taking the helm of the tech giant in 2011, CEO Tim Cook has established himself as a private individual, more focused on discussing Apple than his own life.

Still, we can piece together some clues about what his daily schedule looks like.

Here's a look inside the typical routine of Apple's CEO:

Cook typically wakes up brutally early. According to USA Today, he usually rises at 3:45 a.m.

Cook typically wakes up brutally early. According to USA Today, he usually rises at 3:45 a.m. play

Cook typically wakes up brutally early. According to USA Today, he usually rises at 3:45 a.m.

(Drew Angerer / Getty Images)

Source: USA Today



Once he's up, he gets to work reading through some of the 700 to 800 emails he gets every day. He once told ABC that he's "a bit of a workaholic" who reads "the majority of those" messages.

Once he's up, he gets to work reading through some of the 700 to 800 emails he gets every day. He once told ABC that he's "a bit of a workaholic" who reads "the majority of those" messages. play

Once he's up, he gets to work reading through some of the 700 to 800 emails he gets every day. He once told ABC that he's "a bit of a workaholic" who reads "the majority of those" messages.

(Stephen Lam / Stringer / Getty Images)

Source: Business Insider, Business Insider



Next, Cook hits the gym around 5 a.m. The CEO doesn't work out on Apple's campus, however. He prefers the privacy of an outside gym.

Next, Cook hits the gym around 5 a.m. The CEO doesn't work out on Apple's campus, however. He prefers the privacy of an outside gym. play

Next, Cook hits the gym around 5 a.m. The CEO doesn't work out on Apple's campus, however. He prefers the privacy of an outside gym.

(Stephen Lam / Stringer / Getty Images)

Source: Business Insider, Mashable



The Apple CEO is mum about most of his hobbies, but it's reported that he takes fitness seriously. He's credited his Apple Watch with helping him keep in shape and even lose weight.

The Apple CEO is mum about most of his hobbies, but it's reported that he takes fitness seriously. He's credited his Apple Watch with helping him keep in shape and even lose weight. play

The Apple CEO is mum about most of his hobbies, but it's reported that he takes fitness seriously. He's credited his Apple Watch with helping him keep in shape and even lose weight.

(Justin Sullivan / Getty Images)

Source: Pakwired



It's not clear whether or not Cook enjoys a regular breakfast, but he dug into scrambled egg whites, sugar-free cereal, and unsweetened almond milk during a sit down with New York Times reporter Andrew Ross Sorkin. He also ate bacon, but prefers turkey bacon, apparently.

It's not clear whether or not Cook enjoys a regular breakfast, but he dug into scrambled egg whites, sugar-free cereal, and unsweetened almond milk during a sit down with New York Times reporter Andrew Ross Sorkin. He also ate bacon, but prefers turkey bacon, apparently. play

It's not clear whether or not Cook enjoys a regular breakfast, but he dug into scrambled egg whites, sugar-free cereal, and unsweetened almond milk during a sit down with New York Times reporter Andrew Ross Sorkin. He also ate bacon, but prefers turkey bacon, apparently.

(Stephen Lam / Stringer / Getty Images)

Source: The New York Times



When it comes to his work, Cook is reportedly collaborative and a good listener, according to TIME.

When it comes to his work, Cook is reportedly collaborative and a good listener, according to TIME. play

When it comes to his work, Cook is reportedly collaborative and a good listener, according to TIME.

(Kevork Djansezian / Getty Images)

Source: TIME



Cook also has a reputation as a demanding boss. Business Insider reported that the CEO is known for his "no-mercy" style, which includes hosting marathon meetings, questioning everything, and emailing employees "at all hours."

Cook also has a reputation as a demanding boss. Business Insider reported that the CEO is known for his "no-mercy" style, which includes hosting marathon meetings, questioning everything, and emailing employees "at all hours." play

Cook also has a reputation as a demanding boss. Business Insider reported that the CEO is known for his "no-mercy" style, which includes hosting marathon meetings, questioning everything, and emailing employees "at all hours."

(Handout / Getty Images)

Source: Business Insider



That doesn't stop Cook from occasionally grabbing lunch with random Apple workers in the company's cafeteria, though.

That doesn't stop Cook from occasionally grabbing lunch with random Apple workers in the company's cafeteria, though. play

That doesn't stop Cook from occasionally grabbing lunch with random Apple workers in the company's cafeteria, though.

(Justin Sullivan / Getty Images)

Source: Mashable



In addition to being at work early, Cook has previously said he's one of the last ones to leave the office, too.

In addition to being at work early, Cook has previously said he's one of the last ones to leave the office, too. play

In addition to being at work early, Cook has previously said he's one of the last ones to leave the office, too.

(Justin Sullivan / Getty Images)

Source: Inc



When it comes to what he does outside of the office, the "intensely private" Cook prefers to keep things quiet, according to Fortune.

When it comes to what he does outside of the office, the "intensely private" Cook prefers to keep things quiet, according to Fortune. play

When it comes to what he does outside of the office, the "intensely private" Cook prefers to keep things quiet, according to Fortune.

(Justin Sullivan / Getty Images)

Source: Fortune



It is known that he enjoys spending time outdoors, often hiking and riding his bicycle in his free time.

It is known that he enjoys spending time outdoors, often hiking and riding his bicycle in his free time. play

It is known that he enjoys spending time outdoors, often hiking and riding his bicycle in his free time.

(Drew Angerer / Getty Images)

Source: TIME



It's reported that Cook likes to catch seven hours of shut eye a night, meaning that he has to turn in by 8:45 p.m. to get enough rest before his early wake-up.

It's reported that Cook likes to catch seven hours of shut eye a night, meaning that he has to turn in by 8:45 p.m. to get enough rest before his early wake-up. play

It's reported that Cook likes to catch seven hours of shut eye a night, meaning that he has to turn in by 8:45 p.m. to get enough rest before his early wake-up.

(Stephen Lam / Stringer / Getty Images)

Source: The Huffington Post