ADVERTISEMENT
Pop singer is the star of Tiffany's debut Super Bowl ad
It will mark the first TV spot from the jewelry company in 20 years and the first time it has ever broadcast a Super Bowl ad.
Lady Gaga will star in the first Tiffany's ad in 20 years.
ADVERTISEMENT
Tiffany has designed and produced the Super Bowl winners' trophy since 1967.
The spot will air just before the Lady Gaga goes on stage for the half-time show, which once again this year is being sponsored by Pepsi.
The ad launches a new campaign for Tiffany called "Legendary Style" and will launch the HardWear collection. American actress and singer Elle Fanning and Kenyan-Mexican actress Lupita Nyong'o have starred in previous iterations of the campaign.
ADVERTISEMENT
Tiffany's released a teaser for the ad on Tuesday in which Lady Gaga speaks about the value of creativity.
FOLLOW BUSINESS INSIDER AFRICA
ADVERTISEMENT
Recommended articles
8 ingenious tips to merge PDF files more efficiently
10 most powerful African passports in 2024
UK sends first voluntary asylum seeker to Rwanda
FCMB Group records 186% profit growth, proposes 50k dividend
Accounting with a Purpose - Moracle Ghana CEO has simplified accounting for small businesses and nonprofits
10 African countries with the lightest debt burden in 2024
Sale of African skulls in a British museum comes to light
Coinremitter claims to be a leading crypto payment gateway in the market