- The value of the membership has increased 12% since last year, with the addition of new perks like free two-hour delivery of groceries from
- Prime is the "best deal in shopping," the report said.a
Amazon customers should be paying $785 for Prime membership — here's why (AMZN)
Amazon Prime membership is worth $785 annually, versus the $119 that Amazon is now charging customers, according to JPMorgan analysts. The value of the membership has jumped 12% since last year, with the addition of new perks like two-hour delivery of groceries from Whole Foods through Prime Now.
Amazon Prime customers are paying a tiny fraction of what the service is actually worth, according to a new analysis by JPMorgan.
Amazon recently raised the annual fee for its Prime membership to $119, up from $99.
JPMorgan analysts analyzed all the perks that Prime membership now offers, including free two-day shipping on millions of items and same-day delivery of Whole Foods groceries, to find out whether Amazon is charging a fair price.
According to the analysis, Prime membership is actually worth far more — an estimated $785 annually — than what Amazon is charging. The value of the membership has increased 12% since last year, analysts found.
Here's how JPMorgan's analysis of Prime's various perks breaks down:
In the report, JPMorgan analysts called Prime the "best deal in shopping."
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