ADVERTISEMENT
ADVERTISEMENT

Amazon customers should be paying $785 for Prime membership — here's why (AMZN)

Amazon Prime membership is worth $785 annually, versus the $119 that Amazon is now charging customers, according to JPMorgan analysts. The value of the membership has jumped 12% since last year, with the addition of new perks like two-hour delivery of groceries from Whole Foods through Prime Now.

  • The value of the membership has increased 12% since last year, with the addition of new perks like free two-hour delivery of groceries from
  • Prime is the "best deal in shopping," the report said.a

Amazon Prime customers are paying a tiny fraction of what the service is actually worth, according to a new analysis by JPMorgan.

Amazon recently raised the annual fee for its Prime membership to $119, up from $99.

JPMorgan analysts analyzed all the perks that Prime membership now offers, including free two-day shipping on millions of items and same-day delivery of Whole Foods groceries, to find out whether Amazon is charging a fair price.

ADVERTISEMENT

According to the analysis, Prime membership is actually worth far more — an estimated $785 annually — than what Amazon is charging. The value of the membership has increased 12% since last year, analysts found.

Here's how JPMorgan's analysis of Prime's various perks breaks down:

In the report, JPMorgan analysts called Prime the "best deal in shopping."

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Here's everything to know about being a virgin on your wedding night

Here's everything to know about being a virgin on your wedding night

7 do's and don’ts of the Holy month of Ramadan

7 do's and don’ts of the Holy month of Ramadan

Top 5 sweetest celebrity mother-child relationships that stand out for us

Top 5 sweetest celebrity mother-child relationships that stand out for us

International Women's Day: 5 Nigerian female celebrities championing women’s rights

International Women's Day: 5 Nigerian female celebrities championing women’s rights

Top 5 female directors in Nollywood

Top 5 female directors in Nollywood

6 things that will break a Muslim's fast during Ramadan

6 things that will break a Muslim's fast during Ramadan

5 benefits of fasting during Ramadan

5 benefits of fasting during Ramadan

5 reasons Easter was more fun when we were children

5 reasons Easter was more fun when we were children

Dos and don’ts of supporting Muslims during Ramadan

Dos and don’ts of supporting Muslims during Ramadan

ADVERTISEMENT
ADVERTISEMENT