4 things to keep in mind when choosing business cards

diamond hope

February 21, 2018 10:42 AM

Business cards are one thing we fail to pay enough attention to when starting up a business.

Business cards introduce you to your client before you even get a chance to sell yourself and there are things to keep in mind when choosing your cards.

Although there is a lot of debate as to whether or not it is necessary to have for a business, it has been found to be a means of clients remembering you long after you have walked away. It is also a means for your clients to contact you when the need arises.

1. The image of the brand

The brand image should be at the forefront of your mind when considering how your business card should be made. This should be shown through your choice of fonts, colors, graphics, and images used.

2. The industry of your business

Designing your business card should be done bearing in mind the industry your business is in. If your industry is a creative one, then your business card should show it. For more serious industries, business cards should show this.

3. Keep it simple

Your business card should be kept simple and only relevant information should be on it. Whether it’s the design or the images, it should be kept simple and straightforward.

4. Make sure to include your website and social media accounts

Through your business cards, you can help to boost your online engagement and gain more visibility. It is advisable to also include Twitter handles, Facebook pages etc in order to make it easier for your clients to locate you easily too.

diamond hope

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