This chart reveals why Super Bowl ads are so expensive

pulse

February 5, 2017 8:42 PM

More than 100 million people will tune into Super Bowl LI – some estimates reach as high as 116 million. With this large a viewership comes a high price tag on advertising. A 30-second ad costs $5 million this year – a price that has risen almost every year since 1967.

Super Bowl 1

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