ADVERTISEMENT

Atlanta Hawks CEO to pay for wedding of couple that met at team's Tinder-themed 'Swipe Right Night'

The Atlanta Hawks first linked up with Tinder for 'Swipe Right Night' in 2015, and two years later have a child and are getting ready for marriage

null

A couple that met that first met at a promotional event held by the Atlanta Hawks in partnership with Tinder is now getting married, and Hawks CEO Steve Koonin is keeping a promise to pay for the wedding.

ADVERTISEMENT

Excited by the romantic success of the evening, and the fact that one of the relationships that got together on the first , Koonin told the Atlanta Journal-Constitution that he'd be more than willing to help should the couple stay together and eventually walk down the aisle.

"If they get married, the Hawks would be happy to host the wedding," said Koonin, adding, "My treat."

In 2016, the couple once again happily posted from the Hawks

ADVERTISEMENT

And then. on Friday,

When the Atlanta Hawks held their first ever "Swipe Right Night" in 2015, they were a team struggling with attendance numbers and looking for new ways to put butts in seats. At the time,Koonin was the newly-named Hawks CEO and looking for bold ideas to get people coming to see the team, and partnering with the still somewhat novel dating app seemed a smart way to get a little buzz going around a team that had finished with the third-worst home attendance in the league the previous season.

The marketing ploy worked, as eventized nights (along with the best record in the East) helped the Hawks to jump all the way up to 17th in the league in attendance. Clearly, the night was also a striking success for some of the fans as well.

Best wishes to the happy couple.

FOLLOW BUSINESS INSIDER AFRICA

Unblock notifications in browser settings.
ADVERTISEMENT

Recommended articles

Sony’s creators convention redefines the creative landscape for content creators

Sony’s creators convention redefines the creative landscape for content creators

Egypt, Nigeria, and South Africa ranked as Africa's most polluted countries in new report

Egypt, Nigeria, and South Africa ranked as Africa's most polluted countries in new report

10 African countries with the lowest life expectancy according to the World Bank

10 African countries with the lowest life expectancy according to the World Bank

Kenyan women are more obese than their men - here’s why

Kenyan women are more obese than their men - here’s why

Africa’s richest man Dangote stands between Europe and $17 billion in revenue

Africa’s richest man Dangote stands between Europe and $17 billion in revenue

After months of exchanging blows, Kenya and Uganda takes steps towards resolution

After months of exchanging blows, Kenya and Uganda takes steps towards resolution

Africa's first black billionaire could join $2.9 billion Vivendi bid for MultiChoice

Africa's first black billionaire could join $2.9 billion Vivendi bid for MultiChoice

10 most dangerous African countries in 2024

10 most dangerous African countries in 2024

Russia’s nuclear influence expands further north of Africa

Russia’s nuclear influence expands further north of Africa

ADVERTISEMENT