Titled "Pacific," the new franchise will be led by Senior Media Reporter Dylan Byers, and will focus on the powerful West Coast-based companies that have changed media, technology, and politics.
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CNN is ramping up its tech coverage with a new venture titled 'Pacific'
CNN is set to launch a new technology-focused vertical about the changing media landscape on the West Coast.
"We're living in a time when media is not just expanding, it's exploding," CNN Executive VP of Editorial Andrew Morse told Business Insider in a phone call on Friday.
"Media isn't just in Los Angeles and New York anymore. It's in San Francisco and Seattle."
While Byers has already shifted his coverage to focus more specifically on West Coast tech and media, in the coming months, CNN will roll out a corresponding daily newsletter, a podcast, and events under the Pacific brand.
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Though Politico reported earlier on Friday that Byers was potentially leaving the media beat, Morse said that "couldn't be further from the truth."
"Dylan will be the tip of the spear in CNN's expansion of media and commitment to covering tech," he said.
CNN has doubled down on its tech coverage this year, launching a standalone tech site focused on the business of tech and innovation, with verticals for business, culture, gadgets, and startups.
The move is the latest shift in the media reporting landscape.
In the last two months alone, Politico lost its two biggest media reporters to Vanity Fair and CNN, while gaining another — The Huffington Post's Michael Calderone.
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NBC announced on Friday the launch of its own media reporting team headed up by senior media editor Claire Atkinson, a veteran media reporter from the New York Post, who joined NBC earlier this month.
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