Politics China's latest propaganda tool is a collection of custom GIFs — this is what they look like

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After trying patriotic music clips, apps and cartoons, China has made 16 custom GIFs.

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(WeChat)
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China's top discipline watchdog has released a collection of cartoon GIFs reminding citizens of the anti-corruption rules officials must follow.

The set of 16 GIFs were released this week as a package of stickers available to download and share on WeChat.

Called the "Eight Rules Expression Package," the animated cartoons illustrate very strict rules on officials' behavior that have become more visible this year amid a crackdown on corruption and society at large.

China's government has previously released propaganda videos, apps and cartoons to promote its agenda, but this appears to be the first collection of GIFs.

Check out the custom GIFs below.

China's Central Commission for Discipline Inspection (CCDI) created the GIFs.

This flashing cartoon reads "The eight-point austerity rules are changing China for the better." play

This flashing cartoon reads "The eight-point austerity rules are changing China for the better."

(WeChat)

Source: China Daily



The launch coincided with the five-year anniversary of China's "Eight Provisions" that aim to close the gap between people and officials.

Party officials are forbidden from travelling on the public's expense. play

Party officials are forbidden from travelling on the public's expense.

(WeChat)

Source: China Daily



The rules are part of an effort to cut down on bureaucracy and lavish spending.

Having banquets on the public's dime is also not allowed. play

Having banquets on the public's dime is also not allowed.

(WeChat)

Source: China Daily



The rules specifically require the need for efficient meetings, cutting red tape and ending traffic-control when party officials travel by car, to stop inconveniencing the public.

This gif about lazy workers ends with a coffin lid falling down. play

This gif about lazy workers ends with a coffin lid falling down.

(WeChat)

Source: China Daily



The organization that made the GIFs is also the government's anti-corruption watchdog.

The word 'privilege' is smashed by a fist. play

The word 'privilege' is smashed by a fist.

(WeChat)

Source: China Daily



Xi has cracked down on corruption since becoming president.

Things are sifted out of this basket to represent more meetings becoming more streamlined. play

Things are sifted out of this basket to represent more meetings becoming more streamlined.

(WeChat)

Source: China Daily



And the anti-graft effort ramped up even further in 2017.

Using public funds to buy fireworks is a no-no. play

Using public funds to buy fireworks is a no-no.

(WeChat)

Source: China Daily



In the first six months of the year, 210,000 people were punished by the watchdog.

High-cost entertainment, including golf, is banned because of the high chance of bribery. play

High-cost entertainment, including golf, is banned because of the high chance of bribery.

(WeChat)

Source: People's Daily



Several top party officials have also been targeted.

Similarly, visiting and being a member of private clubs is not allowed. play

Similarly, visiting and being a member of private clubs is not allowed.

(WeChat)

Source: China Daily



One official was referred to the courts for "seeking privileges" and being "bureaucratic and lazy at work."

Paperwork flies away in this gif that symbolizes red tape disappearing. play

Paperwork flies away in this gif that symbolizes red tape disappearing.

(WeChat)

Source: The Diplomat



The crackdown has helped Xi become China's most powerful leader since Mao Zedong.

Officials must follow party rules when using their cars. play

Officials must follow party rules when using their cars.

(WeChat)

Source: China Daily



A Beijing official said the new GIFs were "our effort to innovate the way to convey serious subjects to readers.”

Traditional family values are important, including loyalty, integrity, honesty and respecting elders. play

Traditional family values are important, including loyalty, integrity, honesty and respecting elders.

(WeChat)

Source: China Daily



State-run China Daily said the GIFs have been used by millions of people.

China's desire to “strengthen and expand" is seen as a flag lands on new territory. play

China's desire to “strengthen and expand" is seen as a flag lands on new territory.

(WeChat)

Source: South China Morning Post



The party didn't rule out adding to the collection of GIFs in the future.

This gif is about studying the details of the eight rules. play

This gif is about studying the details of the eight rules.

(WeChat)

Source: China Daily



The Chinese government also said "Users are welcome to download, collect and forward" the GIFs.

This gif warns users to beware the "metamorphosis of formalism, bureaucracy, hedonism and extravagance." play

This gif warns users to beware the "metamorphosis of formalism, bureaucracy, hedonism and extravagance."

(WeChat)

Source: China Daily



The party also hopes the cartoons will "narrow the distance between netizens and the supervisory bodies."

A hammer smashes the characters for bureaucracy, hedonism and extravagance. play

A hammer smashes the characters for bureaucracy, hedonism and extravagance.

(WeChat)

Source: China Daily