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VH1 is in the middle of a ratings resurgence and beating its cable competitors — here's why

Fueled by the success of its reality shows, VH1 is currently cable's fastest-growing network.

After eight seasons on Logo, RuPaul's Drag Race moved over to Viacom sister network VH1 this year.

Corporate drama and sagging ratings have been plaguing the various television networks of Viacom. But VH1 has broken away from the pack and is currently in the middle of a ratings resurgence.

On Thursday, the company reported that it had just closed its seventh consecutive quarter of year-over-year growth with an average 11% ratings increase in the demographic that advertisers most covet, adults under the age of 50, according to Nielsen ratings data.

That gives VH1 major bragging rights. It's one of only two networks that can claim that kind of growth. The other one is Investigation Discovery.

VH1 attributes the ratings uptick in part to the success of its unscripted slate, which includes

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VH1's ratings success arrives on the heels of several leadership shifts for it, its sister networks, and Viacom at large.

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