McDonald’s has long hinted at the launch of food delivery in the UK, and it looks like the time may have finally come.
McDonald’s has long hinted at the launch of food delivery in the UK — and it looks like the time may have finally come.
According to The Telegraph, the fast food giant will trial food delivery to UK homes in June using an external company, such as Uber Eats or Deliveroo.
UK chief executive Paul Pomroy said that the trial should be "up and running in the UK in just over a month's time," according to The Telegraph.
He added that McDonald’s will start small and "scale up very quickly," like with with the roll-out of its app, which allows customers to save menu preferences and simply "check-in" when they visit a chain to have their favourite order delivered to their table. The company plans to expand the app pilot from 22 UK stores to 900 this summer.
McDonald's already runs delivery services in China and Singapore, and last month, while announcing growth plans, the company hinted that its five biggest markets — the UK, US, France, Germany and Canada — would be next in line to get Big Macs delivered to their doorstep.
In a statement released at the time, the company said: "One of the most significant disruptions in the restaurant business today is the rapid increase in delivery. Through technology, delivery has changed the way customers order, pay, track and receive food and provide feedback."
"Coupled with the explosive growth in third-party delivery companies, the landscape has created an exceptional opportunity for growth. Because of our extraordinary footprint, McDonald's is uniquely positioned to become the global leader in delivery."
According to The Telegraph, the company reported that global sales in its first quarter — the three months to March 31 — dropped by 4% to $5.67bn (£4.42bn).