ADVERTISEMENT
ADVERTISEMENT

Under Armour's CEO sent Nike's CEO a threatening card every Christmas — here's what it said (UA, NKE)

Under Armour CEO Kevin Plank wanted his competition to know he was coming for them.

null

Under Armour CEO Kevin Plank had a special holiday message for Phil Knight, CEO and founder of Nike.

Plank sent a card to Knight every year with the phrase "You will know our name," written in it, according to a new NBC interview with Under Armour's CEO.

While ostensibly a threat to Nike and its dominance, Plank says it "wasn't spiteful," but that when he was recruiting employees Under Armour, he employed an "us versus them" competitive mentality. Many told Plank that Under Armour "wasn't even on Nike's radar."

“To me, we were always on the radar. To me, were always in that game. To me, we’re always in that fight,” says Plank. The yearly holiday card was just Plank's way of making it clear that he and his company were coming for Nike.

ADVERTISEMENT

NBC's full interview with Plank will air on Sunday on "Today with Willie Geist."

JOIN OUR PULSE COMMUNITY!

Unblock notifications in browser settings.
ADVERTISEMENT

Eyewitness? Submit your stories now via social or:

Email: eyewitness@pulse.ng

Recommended articles

Here's everything to know about being a virgin on your wedding night

Here's everything to know about being a virgin on your wedding night

7 do's and don’ts of the Holy month of Ramadan

7 do's and don’ts of the Holy month of Ramadan

Top 5 sweetest celebrity mother-child relationships that stand out for us

Top 5 sweetest celebrity mother-child relationships that stand out for us

International Women's Day: 5 Nigerian female celebrities championing women’s rights

International Women's Day: 5 Nigerian female celebrities championing women’s rights

Top 5 female directors in Nollywood

Top 5 female directors in Nollywood

6 things that will break a Muslim's fast during Ramadan

6 things that will break a Muslim's fast during Ramadan

5 benefits of fasting during Ramadan

5 benefits of fasting during Ramadan

5 reasons Easter was more fun when we were children

5 reasons Easter was more fun when we were children

Dos and don’ts of supporting Muslims during Ramadan

Dos and don’ts of supporting Muslims during Ramadan

ADVERTISEMENT
ADVERTISEMENT