What's the first thing you do after you spend $13.7 billion on a grocery store known for its high prices? Well, if you are Amazon, you slash those prices on the first day you gain ownership of the stores.
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UBS: Amazon is throwing a pile of cash at Whole Foods to turn a profit — which could come sooner than you think (AMZN)
Amazon will have to spend a big chunk of cash to turn around customers' perception of Whole Foods, but it can't do that forever.
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With a huge $21.451 billion bundle of cash (and cash equivalents) on its balance sheets, Amazon can afford to lose a bit while it cuts prices at Whole Foods in order to make its newest acquisition more popular. But, Amazon isn't looking to take a loss forever.
UBS discussed Amazon's plans for the high-end grocer in a conversation with an unnamed former VP of Amazon Fresh: "C
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