This startup wants to bring the awkward family photo back to life

pulse

November 22, 2017 5:32 PM

Online design marketplace Minted is launching a service where families can book professional photo sessions at the location of their choice.

Online design marketplace Minted is launching a service where families can book professional photo sessions at the location of their choice.
Sessions start at $100 and last 30 minutes.
The service launched on November 22 and is available in New York, San Francisco, and Los Angeles.

Family photos can be a pain, especially if they're taken in a professional studio. Portrait photography sessions are often time-consuming, expensive, and involve embarrassing, matching outfits.

Minted CEO Mariam Naficy hopes to change that. Naficy founded Minted in 2007 as a digital marketplace where users vote on designs submitted by independent artists, the most popular of which are sold on clothing, stationery, framed prints, and other home decor items.

Now, the website is launching an on-demand portrait photography service where users can schedule 30-minute sessions with photographers who have been vetted and trained by the company. Sessions start at $100, and users can have the photos taken in their homes or at a location of their choice. Within three days, customers are sent 10 retouched photos from the shoot and given the option to purchase holiday cards that feature the photos.

For Naficy, the idea came from the recognition that consumers want convenience, a quality that is not common in the portrait photography industry.

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