- Lamborghini showed off its new Urus "super sport utility vehicle" to media at the Detroit auto show.
- Designer Mitja Borkert also showed off an interesting design technique.
- The Urus is Lambo's bid to get in on the high-end ute game.
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The designer behind the Lamborghini Urus SUV uses a special technique to bring his creations to life
He's making a "tape drawing" of the Urus, to a reduced scale. It's a time-honored technique of car designers.
Lamborghini revealed its new Urus SUV to the US media in Detroit on Monday night, after earlier showcasing it in Europe.
The Urus is the culmination of a major trend, kicked off by Porsche over a decade ago with the Cayenne and more recently pushed forward by Maserati, Alfa Romero, Jaguar, and Bentley (and soon, Rolls-Royce): the luxury SUV from brands that we might have once though would never do an SUV.
Ferrari is essentially now the only big-name performance automaker to lack a ute — and that's going to change in the next few years, as CEO Sergio Marchionne again stressed in a press conference in Detroit.
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Lamborghini actually built an SUV-ish vehicle once before, the LM002, a Hummer-like offroader than was produced for about seven years in the late 1980s and early 1990s. It's now regarded as an oddity, and in truth it doesn't look all that much like a Lamborghini.
The Urus, meanwhile, absolutely does. In an interview with Business Insider, designer
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