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Snap is rallying after a report reveals it may be 'siphoning away' more younger users from Facebook (SNAP, FB)

An eMarketer report found that Snapchat was the app of choice among young users over Facebook.

  • Still, Facebook was adding total monthly users, though mostly from an older cohort.
  • Snap is poised to add more users this year than ever given its new app redesign.

Snap shares were gaining ground after a report found that Facebook was losing younger users at a faster clip to Snapchat than previously expected.

Snap's stock was up 2.23% on Monday morning at $19.22 a share.

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