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Richard Branson won a bet with a rival CEO that involves 'a knee in the groin' — and he's ready to collect

Richard Branson and IAG CEO Willie Walsh made a bet in 2012; loser gets kneed in the groin.

"If Willie is planning to have any more kids, he had better get a move on!" Virgin Group founder Sir Richard Branson wrote in his new autobiography titled "Finding My Virginity."

The "Willie" in question is International Airlines Group CEO Willie Walsh. Branson is concerned about his ability to reproduce because of a bet the two made years ago.

Shortly after Delta acquired 49% of Virgin Atlantic Airways in 2012, Walsh predicted that the Virgin Atlantic would not exist in five years' time.

"I can't see Delta wanting to operate the Virgin Brand, because if they do, what does that say about the Delta brand?" Walsh said at the time.

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Walsh's IAG owns rival British Airways and Iberia among other airlines.

"Willie's claim was absolute rubbish — I had no intention of letting Virgin Atlantic Disappear, and neither did Delta," Branson wrote in his book. "While I usually laugh off criticism, when I see our competitors overstepping the line, I will protect my teams in every way I can."

In response, Branson challenged Walsh to a bet: "If Virgin Atlantic was still flying in five years time, [British Airways] had to give £1 million ($1.31 million) to our staff."

If Virgin Atlantic was no longer flying, Branson promised to personally pay BA employees £1 million of his own money.

However, Walsh wasn't quite impressed by the offer.

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"Willie Walsh predicted that the Virgin Atlantic brand would disappear within five years as a result," Branson wrote on his blog in July. "Whether childishly or bravely, he also said he’d accept a knee in the groin from me if it didn’t. Well, Willie, that five-year point is up this December. And Virgin Atlantic is still flying strong!"

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