Finance Nissan created a special Rogue SUV just for dog owners — here are its best features

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Nissan let us borrow their dog-mobile, and we tried it out on a real live canine.

Woof? play

Woof?

(Matthew DeBord/BI)
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  • The Rogue Dogue is a special one-off Nissan "Project Car."
  • It was created for the car-show circuit to show off how a popular compact SUV could be modified for maximum canine pleasure.
  • Nissan let us borrow it, and we tried it out on a real live dog.


Compact SUVs are crazy popular now — nearly 2.5 million have been sold this year — and one of the craziest popular of all is the Nissan Rogue.

The Rogue is the number-two bestselling company crossover in the US market, sandwiched between the Toyota RAV4 and the Honda CR-V. I've always liked the Rogue as a sort of semi-luxurious alternative to Toyota's and Honda's stalwarts.

At the New York Auto Show earlier this year, Nissan showed a concept called the "Rogue Dogue," a Rogue kitted out with a sort of dog-ue-y (Get it?) amenities. Back in April, I didn't own a dog. But thanks to the unrelenting pressure of my entire family, I now do. His name is Marco.

Here's what it was like to travel with him in the Rogue Dogue.

Don't get the wrong idea. I'm a secret dog lover. Marco, our new hound, is also a terrific traveler. He normally likes to sit up front, on the floorboards of the passenger side.

Don't get the wrong idea. I'm a secret dog lover. Marco, our new hound, is also a terrific traveler. He normally likes to sit up front, on the floorboards of the passenger side. play

Don't get the wrong idea. I'm a secret dog lover. Marco, our new hound, is also a terrific traveler. He normally likes to sit up front, on the floorboards of the passenger side.

(Matthew DeBord/BI)


Behold the Rogue Dogue. It looks just like a normal Rogue ...

Nissan Rogue: Nissan North America, Inc., Smyrna, Tennessee. play

Nissan Rogue: Nissan North America, Inc., Smyrna, Tennessee.

(Matthew DeBord/BI)


... similar to the sort that we've reviewed and enjoyed at BI.

... similar to the sort that we've reviewed and enjoyed at BI. play

... similar to the sort that we've reviewed and enjoyed at BI.

(Business Insider/Danielle Muoio)

Read the review.



The Rogue Dogue that Nissan let us check out was based on a 2017 model, with all-wheel drive. The base price was $31,310, but our tester stickered at $35,310 thanks to some options in the SL Premium and Platinum packages.

The Rogue Dogue that Nissan let us check out was based on a 2017 model, with all-wheel drive. The base price was $31,310, but our tester stickered at $35,310 thanks to some options in the SL Premium and Platinum packages. play

The Rogue Dogue that Nissan let us check out was based on a 2017 model, with all-wheel drive. The base price was $31,310, but our tester stickered at $35,310 thanks to some options in the SL Premium and Platinum packages.

(Matthew DeBord/BI)


The Rogue Dogue is actually a "project vehicle," so you can't yet order one. It's possible of course that Nissan might enable dealers to add features on an aftermarket basis in the future, if there's enough demand.

The Rogue Dogue is actually a "project vehicle," so you can't yet order one. It's possible of course that Nissan might enable dealers to add features on an aftermarket basis in the future, if there's enough demand. play

The Rogue Dogue is actually a "project vehicle," so you can't yet order one. It's possible of course that Nissan might enable dealers to add features on an aftermarket basis in the future, if there's enough demand.

(Screenshot via Nissan)


The Rogue really is a nice, stylish crossover, so you can understand why it's been a hot for Nissan. It has a peppy four-cylinder engine making 170 horsepower and a continuously variable transmission that delivers EPA-rated fuel economy of 25 mpg city/32 highway/27 combined.

The Rogue really is a nice, stylish crossover, so you can understand why it's been a hot for Nissan. It has a peppy four-cylinder engine making 170 horsepower and a continuously variable transmission that delivers EPA-rated fuel economy of 25 mpg city/32 highway/27 combined. play

The Rogue really is a nice, stylish crossover, so you can understand why it's been a hot for Nissan. It has a peppy four-cylinder engine making 170 horsepower and a continuously variable transmission that delivers EPA-rated fuel economy of 25 mpg city/32 highway/27 combined.

(Matthew DeBord/BI)


This power panoramic moon roof is a wonderful feature, but it does come as part of over $2,000 in add-ons.

This power panoramic moon roof is a wonderful feature, but it does come as part of over $2,000 in add-ons. play

This power panoramic moon roof is a wonderful feature, but it does come as part of over $2,000 in add-ons.

(Matthew DeBord/BI)


This is one of a few thing that gives the Rogue Dogue away as a very special Nissan Rogue.

This is one of a few thing that gives the Rogue Dogue away as a very special Nissan Rogue. play

This is one of a few thing that gives the Rogue Dogue away as a very special Nissan Rogue.

(Matthew DeBord/BI)


This seat-cover system attaches to the headrests and means that Rover won't trash your "tan leather-appointed" seats, a $250 extra.

This seat-cover system attaches to the headrests and means that Rover won't trash your "tan leather-appointed" seats, a $250 extra. play

This seat-cover system attaches to the headrests and means that Rover won't trash your "tan leather-appointed" seats, a $250 extra.

(Matthew DeBord/BI)


A closer look. You can also see the plastic cage partition.

A closer look. You can also see the plastic cage partition. play

A closer look. You can also see the plastic cage partition.

(Matthew DeBord/BI)


The real action is in the rear cargo area, which has been outfitted for maximum canine enjoyment.

The real action is in the rear cargo area, which has been outfitted for maximum canine enjoyment. play

The real action is in the rear cargo area, which has been outfitted for maximum canine enjoyment.

(Matthew DeBord/BI)


The entire area is quilted and washable.

The entire area is quilted and washable. play

The entire area is quilted and washable.

(Matthew DeBord/BI)


This plush cushion can be removed.

This plush cushion can be removed. play

This plush cushion can be removed.

(Matthew DeBord/BI)


There are concealed, spill-proof dog bowls for food and water.

There are concealed, spill-proof dog bowls for food and water. play

There are concealed, spill-proof dog bowls for food and water.

(Matthew DeBord/BI)


As well as electronics that run off the Rogue's battery. You can blow-dry your dog and air-condition the cargo area.

As well as electronics that run off the Rogue's battery. You can blow-dry your dog and air-condition the cargo area. play

As well as electronics that run off the Rogue's battery. You can blow-dry your dog and air-condition the cargo area.

(Matthew DeBord/BI)


There is also a healthy supply of the all-important poop bags.

There is also a healthy supply of the all-important poop bags. play

There is also a healthy supply of the all-important poop bags.

(Matthew DeBord/BI)


Accessories are located in a concealed drawer. The coolest is the water system, which allows you to wash your dog off!

Accessories are located in a concealed drawer. The coolest is the water system, which allows you to wash your dog off! play

Accessories are located in a concealed drawer. The coolest is the water system, which allows you to wash your dog off!

(Matthew DeBord/BI)


The plumbing and venting are hidden behind the rear seats. If you look closely, you can see the blue water bladder. It's refillable.

The plumbing and venting are hidden behind the rear seats. If you look closely, you can see the blue water bladder. It's refillable. play

The plumbing and venting are hidden behind the rear seats. If you look closely, you can see the blue water bladder. It's refillable.

(Matthew DeBord/BI)


Hashtag roguedogue! If I have a single complaint about the vehicle, it's that the plastic cage partition is a bit flimsy.

Hashtag roguedogue! If I have a single complaint about the vehicle, it's that the plastic cage partition is a bit flimsy. play

Hashtag roguedogue! If I have a single complaint about the vehicle, it's that the plastic cage partition is a bit flimsy.

(Matthew DeBord/BI)


The hashtag is also on the back end.

The hashtag is also on the back end. play

The hashtag is also on the back end.

(Matthew DeBord/BI)


This ramp is collapsible and stowable.

This ramp is collapsible and stowable. play

This ramp is collapsible and stowable.

(Matthew DeBord/BI)


You might wonder what Marco thought of the Rogue Dogue. Perhaps you can guess from his expression ....

play

(Matthew DeBord/BI)


He wasn't too cool with the confinement.

He wasn't too cool with the confinement. play

He wasn't too cool with the confinement.

(Matthew DeBord/BI)


The back seat was more of his happy place.

The back seat was more of his happy place. play

The back seat was more of his happy place.

(Matthew DeBord/BI)


I definitely liked the Rogue Dogue more than my actual dogue, but he's a snob since we let him ride up front all the time. Nissan has genuinely created something cool here that will satisfy the needs of many dog owners if they ever decide to make the Rogue Dogue available.

I definitely liked the Rogue Dogue more than my actual dogue, but he's a snob since we let him ride up front all the time. Nissan has genuinely created something cool here that will satisfy the needs of many dog owners if they ever decide to make the Rogue Dogue available. play

I definitely liked the Rogue Dogue more than my actual dogue, but he's a snob since we let him ride up front all the time. Nissan has genuinely created something cool here that will satisfy the needs of many dog owners if they ever decide to make the Rogue Dogue available.

(Matthew DeBord/BI)