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Millennial investors are loving Disney ahead of earnings (DIS)

Shares of Disney are popular among young investors, according to Stockpile data.

  • Ahead of the report, Disney's stock is popular among millennial investors.
  • Wall Street has largely been optimistic on the company after it announced plans to launch its own video-streaming service.

Disney has managed to steal the hearts of young investors.

The entertainment company is set to report earnings after the bell on Tuesday, and its popularity among millennial investors may bring some optimism to the earnings season. Disney is expected to report adjusted earnings of $1.61 per share on $15.44 billion in revenue, according to Bloomberg data.

Among millennials, Disney is the fifth-most held stock on the trading app Stockpile, which lets users trade in fractional shares. It's also the sixth most-traded stock among millennials this week.

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Stockpile's data shows millennials were buying Disney shares 3.5 times more than they were selling.

Meanwhile, Wall Street is upbeat about Disney's move to compete with a lower-cost streaming service than rival Netflix. In December, Disney announced plans to acquire21st Century Fox's film and TV assets for $52.4 billion. Just months earlier, the video-streaming firm BAMTech was added to Disney's arsenal.

The ultimate video-streaming product could deliver original Disney content and its most popular franchises, such as Star Wars and Marvel, straight to consumers, leading them away from competitors like Netflix and Amazon.

Shares of Disney were down 6.66% for the year and were down about 1% on Tuesday at $103.75 per share.

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