Rimmel London just announced that Cara Delevingne will be joining the likes of Mick Jagger and Kate Moss, as their new brand ambassador. It’s another great gig for the British supermodel.
According to Johanna Bussinelli, chief marketing officer of colour cosmetics at Coty, Cara is the best fit. She said , "Cara Delevingne is the perfect embodiment of the trend-setting Rimmel brand and its edgy, streetwise personality.
With her bold, modern look, fierce fashion sense and confident stance that true beauty comes from within, Cara is globally admired for her individuality and self-expression. She will be a powerful addition to the brand, inspiring a new generation of women and showcasing a different facet of the eclectic London looks,”
Cara stunned everyone last year after announcing that she was done with modeling, but she's obviously willing to attach her name to the right brands. She also talked about the new partnership, saying; “I’m honored to be working with Rimmel.
It’s the first makeup brand I was introduced to as a teenager. I’m a London girl through and through and Rimmel truly captures and represents the city’s edgy, cosmopolitan beauty styles.”
Although we love seeing Cara strut down high-end runways and front campaigns of major luxury brands like Chanel and YSL, it's interesting that her latest move is with a tried and true drugstore staple.
To celebrate the partnership, Rimmel is breaking the news via a global Snapchat press conference. You can add Rimmel London on Snapchat and submit your questions to Cara.
The press conference will take place on April 15, and after Cara chooses her favorite questions, you can watch her answer them live.