Kim, Khloe, Kourtney, Kendall, and Kylie launch website and app

The Kardashian tribe is not at all unknown to the world. From their shows, to high-profile relationships and numerous controversies, the celebrity clan has been able to maintain a foothold on the worldwide stage with their millions of Instagram followers and seriously diverse personalities.

That’s it was with some fanfare that the American paparazzi was on hand at the Apple Store in Soho earlier today, where the five Kardashian sisters, Kim, Khloe, Kourtney, Kendall, and Kylie had come to announce the launch of their respective apps.

As usual, the sisters were clad in various designer outfits, displaying their very different characters without necessarily taking any attention away from each other, as they endlessly interrupted one another throughout the during of the college-style panel briefing.

READ: Check out the app that has a Kim Kardashian outfit for every climate in the world

The content on the apps is not very far from what you’d expect – lots of fashion-related stuff (including links to buy the clothes you see them wear), beauty tutorials (like we don’t have enough of those already), and the opportunity to ask them questions, with Kim’s site also featuring a section for North’s fashion (babies have to hustle for pampers too these days, I guess).

It’s still unclear what purpose these apps and websites will serve, seeing as we already have a continual stream of Kardashian-related content on Instagram, Twitter, every blog and website on the Internet, Snapchat, and DSTv, at our disposal.

Apps for Kim, Kendall, Kylie Jenner, and Khloe Kardashian are already available on the iPhone App Store – the rest are to follow shortly, according to Vanity Fair.